Equilibro.
Muesli and protein bar

Equilibro is a protein and cereal bar that helps you find the right nutritional balance. More or less energy, with or without fruit, with protein, or with muesli — juggle the bars day after day in search of a balanced diet and good mood. In packaging design, it was the idea of equilibrium that developed. The brand name plays the role of a wheel, on which, like equilibrists, balance the ingredients and marketing messages. In the end we got the art of tightrope-walking.
Agency: SOLL
Creative Director: Dmitry Chigirin
Idea: Irina Vasilyeva
Art Director: Irina Vasilyeva / Dmitry Krasnov
Senior Designer: Irina Vasilyeva
Animation: Irina Vasilyeva
2020
Made on
Tilda